M y affinity for chartreuse may have begun in the early fifties when my parents bought a new dinette. My mother was especially proud that it was a “Chromcraft”, which may have been my first exposure to “branding”. Mom’s pride in owning that brand might hold some credence, since that table has been passed around the family and may still be in use today. Learning that its color was “chartreuse” taught me a new color name--one that was not in my box of 24 Crayola crayons. It wasn’t even in the box of 48 crayons at school.